Monthly scope of work
Social media and community management
20-25 social media posts
Social media video and graphic production
3 SEO website contents
Community growth and management
The challenge
Larifna mainly distributes at clinics and hospitals. But when the pandemic takes place the brand needs an urgent plan to shift to the Online channel.
The website was not build
Fanpage 0 content
Inactive Shopee and Lazada
The main challenge was to build up the online channels to reach customers and using varied social media content to educate, build trust with the brand.
Strategy and tactics
Build a How to curse herpes community with useful and concise content to educate and build trust with customers. The community also converts sales to E-commerce channels.
The strategy for social media was two-fold: create educational and QA
Build Zalo Channel as consultation channel for user
Result
After 2 months, sales increase 500% (not include cancelation order due to transportation issues)
An active Herpes community with more than 1K member